It’s no secret. Credabl is all about social media. We love to share, engage, comment and post on it. We’re also advertising on it. We believe it’s the best stage for us to strut our stuff (and if you’re not already following us, you should be!). But enough about us! Why is social media, and in particular LinkedIn, so valuable for you?
Among the major social media platforms, LinkedIn is a bit different from the others. For one thing, it is less “social” and more “business” than Facebook’s friends-and-family model. The business differentiation is a useful advantage for anyone working in the healthcare sector. Your online presence has the power to connect you with potential patients just down the street or colleagues working on similar research across the world.
Here are 6 reasons why doctors should have a profile and be active on LinkedIn:
Like any professional, what you say about yourself via LinkedIn is your digital resume. It’s not uncommon for patients to google their doctor’s practice and expertise. If they see your credentials but also that you’re an active participant in the medical fraternity (you can promote published papers, engage in online Q&A and promote speaking appointments), they are more likely to be confident in your abilities.
Enhanced online visibility
Professional listings are authoritative. When a patient or colleague searches for you online, your LinkedIn profile has a high Search Engine Optimisation (SEO) ranking so it can appear toward the top of search results page. The important distinction here is that you want to be found online… so you want to be at the top of the list!
You are your personal brand
Your profile is a showcase for your training, experience and achievements. This is no time to be overly modest in presenting your expertise and leadership. A well-developed profile (including recommendations, skills and endorsements) can be discovered by colleagues, hospital recruiters, as well as medical industry leaders.
Referrals, networking and mentors
If you’re on LinkedIn, you’re telling the world you are open to connections, networking and professional referrals. For doctors looking for new referral sources across different specialities in their geographic area, it’s as easy as connecting with other professionals in your area. Get to know one another by the information you share, individuals you follow and providers you’re connected to.
The original purpose of LinkedIn was to support career advancement and the business of moving up the professional development ladder. Being connected—or linked—is the first step in making yourself known to healthcare employers and prospective employees. Staffing and recruiting is a process of seeing and being seen online.
Continuing education and content sharing
The open publishing format of LinkedIn is an opportunity to both learn and to teach. Articles can relate to virtually any appropriate business subject and keep readers in touch with timely topics, news or trends. Engage with the market and prospective patients by being an educator and contributor (by commenting and sharing) to the conversations your network is having
LinkedIn is the world’s largest professional network, with more than 500 million registered users worldwide, you also need to ensure your profile stands out.
The more complete your profile is, the higher it ranks. The basic information to share is your education, medical expertise, areas of interest, professional experience, the address and phone number of your practice, and links to your website (if you have one).
And if you’ve yet to find any connections, why not start with the Credabl crew. We’re all online and we’re keen to connect! By liking and following Credabl on LinkedIn, you’ll easily be able to find the team of people you know and trust!
For 10 quick tips on making the most of your LinkedIn profile, complete the contact form below.
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