PART 2 OF 2: Now that we have covered the why patient communication is important, in last week's blog, here is the how. These are simple, practical steps that doctors, dentists and vets can put in place quickly, without needing a full scale overhaul.
Match the communication method to the patient
One channel will never suit everyone. The quickest way to map preferences is to ask at check in. Patients have strong opinions about how they want to be contacted and they usually tell you happily.
Digital options include:
- text messages
- messaging through social platforms
- online booking forms
- live chat on your website
Automation saves time and reduces admin, but do not let it replace empathy. A quick personalised call can transform a patient’s experience, especially for those who feel overwhelmed or are less comfortable with technology.
Build a simple communication calendar
This does not need to be elaborate. Outline the channels you use, the purpose of each one and how often patients receive them. This improves consistency and makes it easy to spot gaps or overload.
Offer digital and analogue options
Digital first works well for many patients, but not for all. You will always have patients who prefer:
- phone calls
- paper forms
- printed instructions
- help with online booking
- slower paced, human contact
This is not inconvenient. It is part of care.
Use social media wisely
Being on social media means you need to check your inbox and respond. Decide who manages this and set standard responses to keep your tone consistent. Social media is a public shopfront so how you communicate there matters.
Make digital feel personal
Even small touches make a difference, such as:
- adding a warm line in a reminder message
- calling a patient after a complex visit
- sending a clear follow up after a referral
Patients value clarity over cleverness and they always appreciate genuine care.
7 tips to strengthen your patient communication
- ask every patient for their preferred communication method
- map your communication touchpoints
- review which channels actually perform
- keep your tone warm, clear and human
- maintain both digital and analogue options
- manage your social inbox consistently
- check your frequency to avoid over communication
How we do it at Credabl
We communicate with clients in the way they prefer. That means flexibility across phone, digital and in person contact. Reach us through our 1300 27 33 22 phone line, 24 hour website chat or by booking time with one of our specialists.
